ESCI's role in the project:
ESCI is managing the communication and dissemination activities of the project. ESCI is taking care of the visual identity, the website and social media presence of the project. ESCI is creating supporting material, such as project brochures, posters, postcards, etc. to enhance the project presence at conferences and meetings. Throughout the project, ESCI is creating original content, such as press releases, news pieces, interviews and blog posts explaining key features and advances of the project. At the beginning of the project, ESCI produced an introductory video, showing the main objectives of the project and its approach. A video news release (VNR) will be produced to report on the project and its results mid-term. At the end of the project, ESCI will produce another video explaining the achievements of the project.
Additionally, ESCI is leading the exploitaiton activities in ebalance-plus. This includes IPR management, conducting a market analysis and identifying the obstacles to innovation. Moreover, ESCI will support the development of business models for the demo-sites and key ebalance-plus solutions.