Rural areas cover more than 50% of Europe´s surface and face numerous challenges. RUBIZMO is a European initiative working to discover the vital ingredients for developing entrepreneurship and successful business models in high potential sectors such as food and agriculture, new bio-based value chains and ecosystem services.
ESCI's role in the project:
Together with our partner Greenovate! Europe ESCI is taking care of the dissemination, communication and outreach activities of RUBIZMO. Next to basic communication tasks (creating a CI, producing journalistic content and maintenance of social media networks), ESCI produced 10 animations on innovative business cases in rural areas and three inspirational videos. To promote the RUBIZMO platforms and tools ESCI produces short video animations on each of the tools and edits the exercise videos. In addition, ESCI publishes the RUBIZMO Café Talk sessions & Virtual Visits on YouTube and monitors the dissemination and communication performance using detailed analytics for web statistics.