Challenging embedded thinking and practices in water sector by embracing circular economy principles and technological innovation.
ESCI's role in the project:
ESCI is taking the lead on Work Package 6: Communicate and Connect. Communication, collaboration, and engagement are pillars of excellence and innovation on par with NextGen technical endeavors. Project communications are critical to supporting NextGen goals and will specifically strive to
- Promote active engagement and knowledge sharing among the 10 demo cases, project partners, end users, a range of professional stakeholders, and citizen engagement;
- Externally communicating and promoting the project evidence base, case studies, lessons learned, and results to make NextGen’s principles widely known; and
- Establish a knowledge legacy as an ongoing platform to promote and share the project’s principles to support the creation of new spin-offs, new business opportunities, and long-term jobs in water utilities.
ESCI produces a range of accessible and engaging content, delivered using the latest visual, digital, video and journalistic techniques, aimed at stimulating targeted professional and non-specialist audiences. An additional layer of international outreach and collaboration will further support the replication and international commercial success of European expertise.